This is a ration which indicates the rate of return on equity shareholders investment. 3.2. Process. Revenue is increased through not having to deliver or post tickets out to its customers, in comparison with other non-internet based airlines. EasyJet-Airbus MoU regarding research project on electric and hybrid aircraft, 1. (2020, September 26). We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Stakeholders with a lot of influence can put their mark on the development of your product, regardless of whether the influence is formal or . This has further been characterized by the capable workforce who delivers quality services to the passengers. EasyJet has various opportunities which are emerging. For instance, in 1992, following the expansion of the European Union, there was an increase in the airline destinations. A stakeholder analysis, in simple terms, is the process of identifying potential stakeholders and separating them into different categories and groups per their level of interest, participation, and Influence in the said project. If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda. Describes the transportation security fees, which can be found at http://www.tsa.gov. The intensifying rivalry among the established companies Thus the key aspect that has made this airline stand out is the brand name that it has managed to uphold. Powerful Essays. This airline company was the brain child of Stelios Haji Ioannou. This report is shared in order to give you an idea of what the complete Environmental, Social, and Governance (ESG) Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Due to the COVID-19 pandemic, EasyJet had restricted its entire fleet of planes on March-30 2020, nevertheless, in June 2020 it proclaimed to resume its fleets for hundreds of summer destinations. Explains that the airline industry is sensitive to terrorist attacks, wars, outbreaks (sars), drastic currency fluctuations, and the like. Some Key Publics/Stakeholders for BP (British Petroleum) 500 Words; 2 Pages; Some Key Publics/Stakeholders for BP (British Petroleum) . The company strives to provide the best value by efficiency from all the functioning programmes across operations. The x-axis represents the level of influence or power of the stakeholder over the success of your project. the rise and decline in fuel costs affect the lifespan of many airlines. However, with the gradual privatization and deregulation of the airline industry, there was a marked increase in the stakeholders in this industry (Barnes 2008). food companies also depend on them as they operate on over 800 routes. the company offers advice, guidance, information and support for managers and colleagues relating to the latest discrimination laws. Quality is the ability which is characterized by being in a position of ensuring that one gets a certain specification without any problems. Other strategic innovations which have made this airline to stand out have included ticketless travel and lower fares (Jones 2005 ). A Quick Guide to Stakeholder Mapping [+ Examples] | EdrawMax - Edrawsoft Opines that easyjet should continue with the rules and laws they already follow as this will make employees happier knowing that they are being treated fairly, which will improve the workplaces efficiency between employees and customers. Explains that nonunion employees are typically hired "at will," meaning they can be fired for no reason. The four-part table or simply four quadrants are used to categorizes them, which fall into two categories one category is the stakeholder's interest, and the second one is the stakeholder's influence in the . Explains that ryanair's accounting value is 1.46 billion based on the information provided in 2004 financial statements. who are the stakeholders of easyjet - bridgeloans.money For different referencing styles and detailed guidelines, please click here. easyJet has a cost advantage over its major competitors on the primary network that it operates. The first challenge, when seeking to manage your stakeholders better, is to identify them. Opines that governments would want keith's rescue dogs to stick within their legal rights as a charity and as an organisation that helps the wellbeing of dogs. Or you could illustrate who the external stakeholders are that influence your business. who are the stakeholders of easyjet - sbsfoundation.co.in Opines that pressure groups want easyjet to continue to create a brand name for themselves and help the public trust their business. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. a product or service. 3. This has dented its ability to effectively compete in the European airline industry. Evaluate this claim drawing upon evidence from Chapter 8. of Book 1 Mapping psychology Memory is a subject that has been of much interest to psychologists for many years and various research has been carried out in aid of trying to understand how memory works. Explains that unions can enable almost everything that is good for employees and also helpful for the union in many ways. It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. Essays Page 50 Easyjet stakeholder mapping Free Essays | Studymode Define your stakeholders. Explains union dues and initiation fees are one of the major cons for unions. Owing to all these factors, in 2019, the company has seen a 2% increase in the number of returning customers as compared to 2018. This report is shared in order to give you an idea of what the complete VRIO Analysis Report will cover after purchase. 1. For instance, in . Implementing any major strategic exercise requires insight and focus. (Cameron & Mike 2009). Explains that positive and negative externalities influence the supply and demand of the airline industry. Schneiders Food Company and Tyson Foods Inc. EasyJet Company: Strategic Management and Business Policy, Operations and Process Management of EasyJet, An Investment Analysis of EasyJet on Behalf of a Pension Fund, Starbucks vs. Costa Coffee and Caribou Coffee, Etihad Airways' Business Environment and Strategy, Solar Panels Station in Jenin: Feasibility Study, Alibaba Company's External and Internal Analysis, CARVE Electronics Company's Dilemma Identification. Explains how the power/interest matrix can be applied to analyze the stake holders in british airways. Sort By: Satisfactory Essays. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Numerator is obtained after meeting dues of all claimants of contractual dues. . if the negotiation fails, the situation usually culminates in a strike. However, given the nature of the market and the shortage of other options in Europe, competition is likely to intensify. Need a custom Essay sample written from scratch by The key strategic approach which has made this airline to get to this point is the low cost fare structure. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. 1515 Paper (A+ . Through these strategies, the airline will be in a position of establishing the right framework of bringing positive results at the end of the plan. The future of easyJet 16 6. Easyjet stakeholder mapping Free Essays | Studymode Some of the strategies which have been synonymous with this company include maintaining and promoting a people friendly company culture, providing leadership to dynamic workforce, helping the community and charitable programs to get better results, ensuring suppliers optimize their energy usage and materials management and finding practical solutions to eliminating waste. Stakeholder mapping is key when it comes to evaluating the influence and interest of project stakeholders. Kourdi, J 2009, Business Strategy: A Guide to Taking Your Business Forward, 2nd edn, John Wiley & Sons, New York. These options should include various aspects such as the introduction of other services and products as well as seeking partnerships which would buoy the airline in times of crisis. Increasing automation driving self-service capabilities for customers. Lastly, the paperless operations which have been embraced by this company have ensured that the travellers have an easy time when it comes of preparation for travel as well as when it comes to the management of any eventualities which might arise (Ballesteros 2007). A stakeholder mapping (further on abbreviated as SM) is a new name for an old practice and a technique that was performed from the beginnings of business practice, perhaps even from the beginning of a mankind. Simple & Easy EasyJet Titles. It . Home; About. We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Please refer to the Terms and Conditions and Disclaimer for usage guidelines. The power of suppliers is another aspect which is brought to the fore by the porters five forces. "EasyJet Company's Strategic Analysis and Marketing." In the recent past, the airline has been carrying out an evaluation regarding its fleet. The plans are underway to increase the fleet of this airline. they would also want the company to do well profitably. Explains that a single monopoly is one organization that holds 100% of the market share. Despite the global recession the Easyjet is making significant profits. Furthermore, the expected growth patterns which have been developed by the IATA estimates that the European scheduled passengers are likely to grow. Passengers have confidence in the airlines security measures. Operating in net-zero carbon flights across network: EasyJet has a strong history of pioneering several environment friendly approaches towards reducing the environmental footprint across the entire network. I am a resourceful and highly motivated change management practitioner, passionate about helping organisations achieve desired outcomes through successful change implementation. Figure 21: EasyJet Stakeholders Management-----21 22. Recommends that all but essential public employees should be allowed to strike like their private-sector counterparts. The classic airline model consists of First Class, Business Class and Economy, and the demographics that make up the classes have both similarities and differences to the other classes. Secondly, the airline is not in a position of controlling the cost of fuel in the industry (French 1986). A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). According to the Ansoffs matrix, the airline should try to penetrate new markets with the existing products and services (French 1986). There are several business strategies which this company has been employing in order to achieve its objectives. This airline has a strong presence in its operations. A stakeholder is anyone who has a claim in some way to a company's products operations markets industry and outcomes (Ferrell Fraedrich Ferrell 31). 4. Explains that airlines use a formula of combining their yield and inventory costs to determine ticket prices. Explains that suppliers would want easyjet's business to gain profit and popularity as this would mean that they would need to buy more of their products. Developing the range of ancillaries on offer such as the Inflight retail proposition. In this case, EasyJet faces the same challenge as a company in Europe. This ration may appear to be simple but disaggregation of the same into various components gives a detailed picture of major players of the rate of return on equity capital. Modern aircraft fleet with unparalleled network: EasyJet has established itself as one of the most prominent players in the industry with its exceptional services. What is stakeholder analysis and why is it important? INTERNATIONAL CONSOLIDATED AIRLINES GROUP, S.A. Senior Independent Non-Executive Director, Credit Suisse Asset Management (Schweiz) AG, Merrill Lynch International (Investment Management), KLM, IATA plan legal challenges over cap on Schiphol flights. In addition, they also offer faster turnarounds as there are fewer air movements. Berlin Tegel: easyJet's operation revives the airport but needs time - https://centreforaviation.com/analysis/reports/berlin-tegel-easyjets-operation-revives-the-airport-but-needs-time-470126 Explains that there are unions in almost every conventional business, from engineering to banking, nasa to us airlines. Once you determine who these key stakeholders are, then you can bring them into the kickoff to help align the project with strategic objectives. Protecting and building brand awareness and consideration. The concept of easyJet is based on the belief that demands for short-haul air . In case you want this report emailed straight into your email inbox, kindly share your details below. Stakeholder analysis is the systematic identification, evaluation, and prioritization of everyone who can influence, or has an interest in, a project, program or business. Strategy Development and Communication Using organization vision and strategy, senior management must substantiate communication for transformation and the need for change. Moreover, the company is also involved in research projects dealing with green or electric-powered aircrafts for a better technical future of the airlines with significant reduction in fuel consumption, and thereby, leading the European aviation industry towards net-zero carbon future. What is Stakeholder Mapping & is it Important? Guide + Template - Appvizer The company has shown growth in the existing market whereby it has managed to outdo airlines such as the British Airways in terms of local numbers. Explains that the bargaining attitude ratio affects the length of a strike, as each party wants to settle when the results are compatible with or complement their expectations. Stakeholder Analysis: Overview, Tools and Techniques For instance there may be similarities between business class travellers on a particular flight, but they will not all be travelling for the same reason. the european union's open skies agreement allowed competitors to serve routes that were considered property of certain airlines. Explains that the hicksian model is a model of labour economics used to explain or help understand clearly with more insight to the bargaining process. easyJet aims to deliver a seamless and digitally enabled customer journey at every stage and is continuously working to enhance the customer experience. Customers - they would want cheap flights that are comfortable and safe. The airline is currently the second largest budget airline in Europe based on passenger count and seventh largest airline in the world. Purpose. A SWOT and PESTEL Analysis of EasyJet. Lastly, changing market tastes affect the market trends. This implies that the company was able to launch into 644 destinations within that span or period of time (Jones 2005 ). Explains that ryanair's valuation in the long-term, known as its economic value, is the major issue facing the company. 2020/21 Voluntary National Review (VNR) countries and another for all stakeholders.1 The report offers analysis, reflection, and recommendations across a range of themes, clustered around these key findings: (1) Partnerships with stakeholders are vital to SDG implementation in the context of the COVID-19 pandemic; stakeholders are making important and diverse . Opines that local and national communities would prefer businesses that were noisy or caused a lot of pollution. Are you looking for a report which is not covered on our website? Retrieved from https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Key Performance Indicators (KPI's) Report. Best EasyJet Topic Ideas & Essay Examples. The second table gives highlights on the financial status of the company in the year 2012 and the anticipated financial aspects in the year 2013. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. "EasyJet Company's Strategic Analysis and Marketing." 3. Analyzes keen, strand, maignan, and mason's research on indirect taxes on international aviation. Use our interactive flight route map to find destinations easyJet fly to from your chosen airport. Explains that venter et. Ahlstrom, D & Garry, DB 2009, International Management:Strategy and Culture in the Emerging World, Cengage Learning, California. Explains that wage inequality is determined by analyzing the statistics of how much airline employees are making and the cost of living where the airline employee is employed. Segmentation, Targeting and Positioning (STP) Analysis Report. I combine my deep expertise in change management with culture design and change leadership development. easyjet stakeholder mapping. I found the analysis reports of SWOT & PESTLE.com very comprehensive and insightful. Aspects such as uncertain fuel prices as well as insecurity are major areas of concern. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Being low cost, driving efficiency and investing only where it matters most to our customers and our people. The project will be based on the various packages essential for making the next-generation, sustainable aircrafts suitable for usage in commercial sector by identifying and solving the technical glitches or challenges and requirements of the green aircrafts. There are unions in almost every conventional business. Explains that the employer association wants to help between the negotiations between easyjet and the trade union. Furthermore, the profitability of this industry depends on the business strategies which will be laid out by airline companies such as the EasyJet. easyjet stakeholder mapping SWOT & PESTLE.com (2023). This is because a strong brand name ensures that the airline has got strong incentives to lure and keep their customer. Analyzes how ryanair's valuation maintains assumptions set forth in its 2004 annual report. There are so many benefits you get from the proper implementation of stakeholder analysis. The mission statement of the company is supported by a strong focus on these three objectives and encourages stakeholders to have future-oriented visions (Bessant & Tidd 2011). We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. As an airline, EasyJet has skilled and motivated workforce which ensure that the travellers are able to enjoy quality services. As the holidays business grows in scale, easyJet plans to make targeted investments to strengthen the business. must. Currently, EasyJet is ranked as a leading low cost airline in Europe. These services are on a low cost basis. 1. Explains keith's rescue dogs' aims are to help the welfare of unwanted and abandoned dogs, re-home as many dogs as they can, and educate people on the correct care and treatment of dogs. 1. Explains that perfect competition is a very rare type of market and negates the impact any one buyer or seller could have on the market price. We are a low-cost European point-to-point airline. This report is shared in order to give you an idea of what the complete Technology Landscape and Outlook Report will cover after purchase. One of the most important aspects which have made this airline to stand out is the route system. union wage premiums show the direct benefits of being a member. Engage with your stakeholders. I am an IIBA Certified Business Analysis Professional (CBAP) with 20,000+ hours of certified BA experience accumulated during 20+ years of working as an IT Business Analyst, primarily in the airline/GDS industry, but I also have experience working for a TMC.