This is what they do really well. Theyll do it for usually one of two reasons. I talk to a lot of digital media CEOs and digital media types. Here is your reach extender. I look at the companies that have the targeting capabilities. They take our panel listening on the iHeart radio app, look at it by geo-territory and day part, and they tie it back to the shows that youre listening to on air. Why is that? Humans have a predilection for overcomplicating things. Everything will get better, faster, and easier if you parallel-path projects. This is the only room where you can say that and people perk up. Were like, Hey, you should buy podcasting. Last year, Verge alumni and Bloomberg reporter Ashley Carman reported that iHeart worked with a firm called Jun Group to essentially buy podcast downloads through video games. The Ron Burgundy Podcast - Podcast Addict I havent found a business model that proves it differently, so I think it behooves all of us to plug that pipe into as many distribution points as possible. Dermot Murnaghan has signed off at Sky News for the last time by referencing the Will Ferrell comedy film Anchorman: The Legend Of Ron Burgundy. Add to My Podcasts. The 9 Most Popular Houseplants of 2023, According to Pros I think if you were to sit down with any of these creators who are on broadcast radio, they would openly say it to you. And Im actually saying they should also buy broadcast radio, and Im not in the multi-platform group. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. If you can never get enough true crime Congratulations, youve found your people. The Ron Burgundy Podcast iHeartRadio The long-promised Ron Burgundy Podcast is finally upon us and the first episode is called " True Crime ." iHeartRadio has been teasing this show with. We also have a digital marketing team, I forgot that in the org chart. But if you listen to this room over the course of the day, weve probably said podcasting is in its infancy 100 times on this stage and in the breakout rooms. Ive learned about this a lot, and Ive talked about it a lot as Ive learned it. It was a smart move on their part to buy a company like HowStuffWorks.com. Podcasting is helping us do that, because ts grabbing so much of the oxygen in the room, especially in the last year or two, and now people are like, Oh, wow. Its a way for us at iHeart, candidly, to pull them into audio all-up through podcasting. This is very immediately notable when you sit in a room with him and talk to him for 30 seconds. Just before we started, I was looking at your website. This is a must-buy bucket of marketing. On this distribution I make this. As a creator or a publisher, I can plug my RSS feed into a distribution app if I so choose, and people subscribing to my RSS feed. [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. We were especially interested in, If we got gamers into our podcast network, could we then bring them into these live shows in iHeartLand? We dont use it anymore. I have a card here that says NFTs on it. How do you do it? The culture is not preserved; the nimbleness is not preserved. Well do standard, straight-up, quick-turn, host-read ads. The newest mass-reach media just happened, and it is called podcasting. Ron and his co-host, Carolina Barlow, interview various exciting guests from all walks of life, including celebrities, politicians, and everyday people. Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. We do talk to them. Its three guys who are hilarious and fantastic. The iHeartPodcasts app aside, this is an inherently decentralized medium with lots of different players, lots of different controls, and lots of different monetization schedules. One is called the multi-platform group. New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers I make content. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. No Longer So. You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it. Its a great question, because isnt everything direct response at the end of the day? Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHearts revenue, which was $1 billion last quarter alone. Go follow Decoder on TikTok, its great. It has 29, 30 podcasts under it, and it alone drives 15 to 20 million downloads a month. Associate Producers: Anna Hossnieh and Sophie Lichterman. You are going to describe them to us, we are going to put an ad in front of them, and its going to convert, and then maybe Apple will ruin everybodys business with ad tracking. Do you think the industry is mature enough to be like, Actually, what you all need is a business affairs group? We do a bunch of partnerships with a lot of creators and a lot of distribution platforms. There was a moment on YouTube, around 2010 or something, where we all realized the same thing. We may not have liked it, but there usually was a problem getting fixed. Ron Burgundy: Host, Writer, Executive Producer. Are you saying, Its actually billions of podcast impressions? What it allowed us to do, along with a lot of other stuff, was to talk more freely to the market about how well this segment was growing, specifically podcasting. But that maverick approach has included some controversial steps as well. Ive never seen a medium move from widely distributed, free, high quality, and low to no ad load, move into a paid medium with exactly the same assets. People were shouting questions at me as I walked through the halls. Who wants to be able to try stuff a lot, make a few mistakes, get it righter and righter, and then hit something big or two or three things. Its not that theyre bad people. Everyone does it. You have a distribution model that is free. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I end on this team because its very important, we have our business affairs team. Ive listened to you in the past. After finally learning what a podcast is, Ron Burgundy legendary news anchor and esteemed podcaster is back for season three of " The Ron Burgundy Podcast !" This iHeartRadio original podcast is sure to bring the laughs as everyone's favorite 70s news anchor continues to sharpen his podcasting skills. #moviepodcast #podcast #anchorman #ronburgundy #paulrudd #willferrel Who are we? Im open to video. Its finally arrived. iHeartMedia came along and offered us two or three things specifically. She said, On the podcast, its much looser. Nothings perfect, but its pretty close to perfect. The Ron Burgundy Podcast - TopPodcast.com Its just like life. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . Join America's favorite . Theyre just insecure. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. Jun Group is a vendor that drives marketing for podcast companies that is targeting mostly gamers, whether those are gamers playing Subway Surfer or people who overindex for the metaverse. Thats important, because I think they want to do the right thing by the medium. The Ron Burgundy podcast is back for season two, starting August 8th! Yeah. See omnystudio.com/listener for privacy information. Co-produced by Funny or Die and iHeartRadio, the show has already been given a two-season, 12-episode order. There is a product lead; Uta Knablein is our chief product officer. One is really good companion content to a lot of the shows theyre making for Netflix. Score: 4.7 Joshua Dudley Forbes Feb 8, 2019 ".It's Glorious And A Little Low-Key. Will Ferrell was like, Please, please stop running so many ads, but it worked. Ill give you an example of a show. Usually, yeah. Don't act like you're not impressed. This has made podcasting different. Whereas if I were to decide to stop distributing or making content on my YouTube channel, my brand just goes away. At iHeart, we felt that we wanted to unlock a lot of the value that we had as a company, and we wanted to make it more transparent to the investor community, to audiences, to researchers, and to analysts. Thats a meeting I want to go to. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated. We predicted it to some extent, we felt that it was coming in 2018 or 2019, but that certainly helped. You get to pick two. In podcasting, I think he realized, I dont have to pick. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. On the other side of the business, you own the distribution. Where it tripped up is with these exclusive distribution models that made sense for streaming services, like Netflix, Hulu, and maybe Prime, because they were solving problems. Will Ferrell has started a podcast as the character he played in the movie of the same name. Oh my God, do you have an Agile scrum podcast? The Ron Burgundy Podcast Play Newest Follow Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! You own the radio stations and you program them. Anchorman (film series) - Wikipedia It can be a true crime limited series of eight to 10 episodes that are 30 minutes long, or it can be a stuff to blow your mind episode with just two guys talking for three hours. I was like, I dont need you to talk more. Are you open to video? I dont see it in podcasting, and maybe thats why Im not super concerned. Are you doing that math? I didnt think I would have or need a robust business affairs department two years ago. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. In the producing realm, she has worked with Will at his production company Gloria Sanchez for 6 years, and is clearly well versed in the notion of marrying comedy with romance in ways that captivate an . You brought up your numbers, so I have to ask you about them. They could have published them on YouTube. This is very unique. So we launched a company together. This thread is archived Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its debut on February 7 with subsequent episodes to post each Thursday. The broadcaster, 65, who has spent nearly 16 years at the news channel, said . The fifth season brings canned laughter and an audience . We are interested in video. The Ron Burgundy Podcast - Comedy Podcast | Podchaser Anderson .Paak agrees to do the podcast. He only came on here to pitch the app. Its also how we got here. One way to do that is to create different operating segments in your company so you can talk more about how well youre doing inside certain divisions and businesses as opposed to it all getting lumped together into one big overall set of numbers. The longer answer is, were in an odd economy. The Ron Burgundy Podcast - podcasts.google.com I just get a little bit defensive or protective about the other 3,000 shows. Fly on the Wall with Dana Carvey and David Spade, Inside Conan: An Important Hollywood Podcast, Charlie Day, Glenn Howerton, Rob McElhenney. Its a deep belief in the C-suite across iHeart that podcasting merits a place at the table. We taped this episode live at Hot Pod Summit. I struggle to see something broken with this. Into the whole thing? A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. Its always collaborative with their approval. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Be a startup, or is it something that you did? Its been cool. Hes like, I want to get as much audience as possible. Youre doing ad injection into the feed? Some of their podcasts include "The Ron Burgundy Podcast" and "Chelsea Handler: Life will be the Death of Me." The deal also allows teams to do their own podcasts that can be distributed . That was my next question there. The problem it was solving, the price point was undeniable, it made perfect sense to me. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin Ma Ron and guest RuPaul countdown the top 10 women of all time. So of course I asked Conal about that and lots more. I want to wrap up with the Decoder question. The Ron Burgundy Podcast returns to continue to delight audiences with the comical musings of Ron Burgundy - and leave them wanting more! Host, Producer, and Writer on The Ron Burgundy Podcast, Host on True Romance with Carolina B, and Guest on The Daily Zeitgeist, Everything Iconic with Danny, and Behind the Bastards. 'Ron Burgundy Podcast' Headed to iHeartRadio - yahoo.com The Front Page Podcast with George Gerbo Get the day's top stories in 5 minutes LISTEN: Asking good questions isn't anti-revival The Rebellion Podcast with Everett Piper Do the COVID shots . iHeartMedia Launches Podcast Brand Safety Tool Powered by Sounder with There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. Barlow is a writer and producer on the show as well as. I know that sounds crazy. Sometimes these restructures are a little bit fake. Its what we do. There are lots and lots of podcast titles, lots of celebrities in the format, lots of rewatch podcasts. There is nothing broken in the podcast distribution and monetization model today. Google and YouTube are awesome. Its just a disconnect. It was a packed house and a great time. It often is. This was a year ago, and so now hes like, Whatever, dude. You take the point. Everyone else in this room is like, We have to make TikToks because that is the future of all podcast marketing. Sorry, Im making TikToks. Aren't. Real. The Ron Burgundy Podcast. All I see is this constructiveness across these two segments. Go follow Conal on TikTok, its great. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. Following the scary drop, Burgundy made sure everyone was alright and the proceeded to give his review of his recent Cheesecake Factory experience. Yes, its about my competitors, I get it. In the tech world, this is a common situation. A very special episode discussing the difficulties of bullying with a 10 year old girl. Youve been more or less anti-subscription. via Podcasts. If you were to just run the audio on YouTube, and say theres a YouTube audience here, its probably a very different return based on how that ad model works. As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. See omnystudio.com/listener for privacy information. Charts. You have an ad load that is light. Whats the structure below you to make all this work? In Chicago, I sat in front of OMD. Hes going to start this journey now of trying to get into college. The things youre describing dont always happen, right? He has a certain energy and vision about him, where hes able to run large companies as if they were startups. You just saw it happen. That comprises all of our social media assets, all of our websites, a huge streaming business, a lot of the innovative tech work we do like how we launched iHeartLand in Roblox and Fortnite and podcasting. If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Theyre just trying to grow their audience while youre selling the ads. Are they yours if theyre subscribed in Spotify? Weve all seen this, so Im not saying anything privileged. I think they know the effect, long-term, that you have when you stop marketing. Its a great question, because Ive been on both sides of that. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. The idea that were going to run ads at scale and on broadcast, that were going to put the local news anchors on the side of buses, this is not this industry. You launched a lot of new stuff. Because you have this new platform thats incredibly cool, and lots of great creators using it, and its 80 million Americans a week. If its a jump ball, Id love them to use the iHeartRadio app. We love talking about movies, tv shows, and everyth. I want to come to exclusives and to consolidation. Hello, my friend. We ran a third-party research study two years ago with WARC. The Ron Burgundy Podcast - EverybodyWiki Bios & Wiki We basically built an academy where once a year we grab eight or 10 people. I think our marketing team spends literally 95 percent of their time thinking about how to deploy what wed call house ads, and then maybe 5 percent of their time on paid marketing. Are you programming across to the radio, saying, Were going to run ads for our podcast on the radio, and youre going to come listen to it? It is possible to that extent, but its hard to convert to a new platform. The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. Go make good decisions and follow Decoder on TikTok. Are they yours if theyre subscribed on YouTube? We were talking about these giant platform companies. Will Ferrell Takes 'Ron Burgundy Podcast' Live; His Network Is Theres a sigh of relief from the YouTube people somewhere. I dont know that it needs innovation. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. We make TikToks too, by the way. You would have a platform tax that has not yet been introduced into podcasting, and may never be introduced. Youre the CEO of iHeart Digital, which is a big company with a long history. Do I think were mature enough to have all of the things that a big, respectable, grown-up-table business should have? Ron and Carolina get advice about how to navigate the dark web. There was no digital media when I went to college, let alone podcasting. So I said, All I can tell you is just have your aperture be wide open, man. Co-produced by Funny Or Die, the 12-episode "The Ron Burgundy . Maybe one day you will, but not today. Yes, we do that all the time. We try to organize them into slates that have EPs and producers on top of them. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Were going to build the podcast business by running Will Ferrell at you until youre sick of it, because we control that inventory and we control that distribution.. Competitive separation, category exclusivity, and share-of-voice conversations suddenly became possible when you could dynamically insert into ad tags. I certainly wouldnt be where I am as a podcast network without the support of not just the sales team, but the creative juice of the broadcast radio guys. Ill give two answers. When you pay for a subscription on most platforms, and you receive a podcast that somebody else is piping into that platform through an RSS feed, nothing has changed about it. Is that still who youre pitching to, or are your publicists saying, All right, GM, Will Ferrell is going to read about electrification today? Its not the kind of game that is usual in this industry. Podcasting is a mass-reach medium. Anchorman's Ron Burgundy Gets His Very Own Podcast - Vulture Well, Conal, thank you so much for being on stage, and thank you for answering questions about your org chart. In the Big Money Players network, comedic talent like Langston Kerman or Carolina Barlow are right alongside folks like Bowen Yang, Nikki Glaser, or Eric Andr. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. When we launched a company like The Black Effect with Charlamagne, we had huge annual sponsors that were deeply ingrained in that company. I think its the single thing I am most proud of at the iHeart Podcast Network. If there are principles that I try to remember once a week or so, its probably those three. Ron Burgundy! You walk into a holdco in New York and youll say, I know were going to talk about podcasting today. Thats where the VC money went. There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. Best Ron Burgundy Podcasts (2023) - player.fm At around 3:15 p.m. Monday, 20-year-old Markus Carter was . Launching in early 2019, the podcast will be co . Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. You always do if youre running a startup. Ill answer it this way. The iHeartPodcast Network is home to more than 800 iHeartPodcasts across a wide variety of genres, that span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime - and everything in between including leading podcasts such as "The Ron Burgundy Podcast," "Paper Ghosts . It didnt hurt that this explosion hit podcasting. Ron is joined by his ex-girlfriend Doris Kearns Goodwin. Every single question is about org charts. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! The Ron Burgundy Podcast - Podcasts-Online.org A-Rod Interview / Cooking with Jon & Vinny. The elevator drops & Ron gives his review of The Cheesecake Factory: Just after deciding to move forward with the podcast, the elevator suddenly drops several floors. We spend $120 million a year it was something specific like $113 million a year the last time we said this out loud of our own on broadcast radio valued impressions or commercials to promote our podcasts. Thats really cool, but its not mutually exclusive. Its clearly not as regulated as radio. The truth is, audio all-up is a third of all the media we consume. The second reason is parallel pathing. Hi, Ron Burgundy fans! It has brought in underrepresented creators like nothing else weve done. How do you tend to the things in the library that arent the celebrity shows? No, because podcasting is a decentralized medium insofar as its distribution is concerned. Are we mature enough as an industry for every medium-sized network or larger to have one? We will avoid, at almost every turn, simplicity. Its why those guys initially were the first people to jump into podcasting, because the only kind of marketer that doesnt need your data is a direct response marketer. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 With An Interview With Kamala Harris Joshua Dudley Contributor I write about podcasts Aug 8, 2019,02:16pm EDT This article. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated.. We have shows with video, like Stuff They Dont Want You to Know, and its awesome. I have nothing else to say. LOTS of podcasts have ads okay? To answer your other question, if this industry were to wholly move to a platform like Facebook or YouTube, its a different platform. Ive just really struggled to understand why you would do that. That's it. One of these cards literally says, What is your org chart? That is my whole brand. Which one of your children is the business affairs group? A million monthly downloads or more is a ton. Itd be like being able to walk away with your channel. The Ron Burgundy Podcast: Hard Questions - YouTube What is your framework for making decisions? We tried it. He was like, I believe in this medium. Cut to 10 years later, and that has become almost as and in some ways more successful than the source of it, the website. Google Podcasts - The Ron Burgundy Podcast The Ron Burgundy Podcast: True Crime, 'A Star Is Born,' & More - iHeart "The iconic anchorman's podcast will be a scripted audio drama set in Ron Burgundy's world (which is sometimes in a glass case of emotion), and resurface the delightful personality that has . Theres this adage for anybody that has worked in video. How do you make sure they sustain? Show Monocle 24: The Foreign Desk, Ep Explainer 355: Ron DeSantis vs Disney World - 1 Mar 2023 Anybody in the room, and most of us do work in podcasting, know that number is harder and harder to get every day.