If you hope to work with schools, plan well in advance to coordinate with their schedules and curriculum. what is role of public information officer in fema? Many times at the scene of an incident a media area can be set up to facilitate the enhanced flow of information between the PIO and the media. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. 281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. Each time this test is loaded, you will receive a unique set of questions and answers. Time is a crucial element in any public awareness campaign. 494 0 obj <> endobj Many edits, however, can be made in real-time and appear almost instantly online. You need to write to your audience. As with ICS, the JIS is as simple or complex as the needs of the situation. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. This course can provide a basic understanding of the PIO function for those new to the position. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 2. Establish contact with other agency PIOs. Evolving media (Web sites, email, blogs, social networking sites, etc.). Successful blogs are compelling and current, and encourage interaction with readers. Use natural gestures, but dont cross your arms, raise your eyebrows, shrug your shoulders, sway, or bounce. Tammy Kikuchi: Having the Joint Information Center for this event was critical. Media management skills including knowing what the media wants, managing amateur journalists, and using media pools and media areas. Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. Please review the IS FAQ's for more information. Studies show that people read differently online than when they read printed materials, therefore, when you write for the Web or social media you should: A. Provide public information, emergency public information, and community education to your internal and external target audiences. if you do not have a sid, Test questions are scrambled to protect test integrity. This lesson reviews the four steps in creating a public awareness campaign. An important part of your role as a PIO is to communicate with your community before something happens. Allows access to one media representative from television, radio, print, and Internet to a restricted area. Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. PDF NIMS Basic Guidance for Public Information Officers - FEMA Possess and enhance certain qualities and skills that make an effective PIO. Email can be used to get people: In order for email to work, you need to have a good email distribution list. A goal that makes you stretch is good. Are there warnings or other critical messages to be communicated to the public? Operates with the understanding that any video, audio, or interviews acquired will be shared with the rest of the media. 16825 S. Seton Ave., Emmitsburg, MD 21727 Derrick Jensen: The feedback we received from them, from the local media that we work with on a regular basis and have a pretty good relationship from them . What is the community sentiment toward your organization or the issue? Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . In all cases, the campaign will include a compelling message and a clear link to the organizations overall goals and priorities. What do you want people to know or do after hearing your message? As a PIO, you communicate with your target audiences to keep them informed about activities, events, and resources. (Incorrect), John enjoys boating, swimming, and fishing. Gathering feedback and heading off problems, Explaining your mission, policies, and goals. PDF Public Information Officer - FEMA Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. Set up interviews and write talking points C. Be an intermediary between leadership and the news media D. Assess situations for public information implications, 14. Disclosing information to the public in ways that are easy to find and use. 524 0 obj <>stream Test the message on a safe audience B. B. is not bound by public record laws. [25 Test Answers] FEMA IS-29A: Public Information Officer Awareness Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. Angie Welling: Reporters understand change really well because our days are always changing, but just have that plan in place, know basically what you want to do, whos going to staff it, what will be available, what hours you will be available for the media. Describe how to effectively communicate orally and through written products. . D. should be knowledgeable, assertive, credible, flexible, able to perform under pressure, and accessible., 10. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and . This course can provide a basic understanding of the PIO function for those new to the position. For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. A social networking site is a great tool for: Now you know about the many tools available to get your message out. All social networking sites allow users to find people they know among the members, or look for other members with similar interests or affiliations. How or what can your community learn from these events? . Determines what the public needs to know. If you use an acronym, make sure your audience understands it. *F ;/7Bw1p i~$^y' _r] For more information on AP style, go tohttp://www.apstylebook.com. With the advent of social media, another type of news release you may want to use is the Social Media Release (SMR). C. Identify all the news media covering the area. Avoid acronyms. An important part of the PIOs role is to prepare written products, so the PIO must be able to write clearly and effectively. Next you need to identifyhowyou will communicate. Illustrate the multiple roles of the Public Information Officer and the media in planning for and responding to an emergency. This feature can facilitate abuse of the system. Having such knowledge enables them to make informed choices that affect their health and well-being. D. is only useful on television infomercials. Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. Sound bite B. Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. Serves as a press secretary for the Agency Executive or Senior Official during the incident. Under the ICS, the PIO works for: A. Who is likely to be affected by the hazard or threat? IS-0029.a Public Information Officer Awareness If a media pool is not an option, consider providing professional-quality images to the media in the form of video and stills. Its community preparedness. ICS is used to manage an emergency incident (like a wildland fire, search and rescue, hurricane, etc.) There are also professional social networking sites with sections for jobs. Admissions Fax: (301) 447-1658, Independent Study Program Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. Thats right, I said z-o-m-b-i-e a-p-o-c-a-l-y-p-s-e. You may laugh now, but when it happens youll be happy you read this, and hey, maybe youll even learn a thing or two about how to prepare for arealemergency. Identify the purpose of what you are writing and start with the main message. endstream endobj startxref B. cause the intended audience to act on requests in the message. for the incident. PIOs must possess good oral communication skills because they will need to present critical information and prepare other people to speak: More information on speaking and preparing speakers is presented in Lesson 3. These people are your target audience. Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media IS-29.A: Public Information Officer Awareness - FEMA Television is the main source of news for Americans. Gather, verify, coordinate, and disseminate public information in an emergency from a Joint Information Center. The media area is a place where media congregate to help enhance the flow of information. The course culminates with a practical exercise designed to plan, develop, integrate, and disseminate public information for an emergency, incident, or disaster as part of a Joint Information Center. Providing good public information helps people make the right decisions at the right time and can instill public confidence in the organization, which is primarily important because: May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). Look at the audience, but dont lock eyes with any one person and dont look into the camera. A PIOs proactive approach to public information enhances credibility in messaging. Simplify complex ideas by using short sentences. Lets review the different types of communication tools in more detail, starting with print media. First name. What do they already know about the topic? More than 70% of the illnesses, hospitalizations and deaths are guys. Evaluation is crucial for judging the effectiveness of a public awareness campaign. I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. 20. %%EOF Walter Monsour: So, the message was managed extremely well. You can find the complete list of courses in the Spanish language course list. Write out the full term on first usage, as appropriate. B. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. It uses organizational charts that can be provided to the news media C. It was created for first responders and is helpful at the beginning of an incident D. It has been proven effective during massive wildfire incidents. . The media will want to get as close as possible to get pictures/audio/interviews. Joanne H. Moreau: We focus a lot on making sure that we have a very accurate and timely information process of information dissemination. Tornadoes or wildfires in neighboring States may increase your communitys interest in preparedness. Check with them to see if the location selected for a media area will allow them to accomplish this connection. Score .9906. That you will get them information and be back to brief themand then do so. D. takes its origin from two sources: management consultant D. Edward Deming and Italian economist Vilfredo Pareto.. People use technology to tell others that they are okay. As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. They can be used for personal networking, professional networking, and sharing public information. Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. The latest information on activities, events, and resources. Additionally, students conduct various public information activities and exercises, to include writing messages and conducting press conferences. The Mayors Office developed an outreach campaign known as Red Stick Ready. This training focuses on both parts of the equation. The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. The ultimate goal of all public safety endeavors is to save lives, protect property, and preserve the environmentand almost all reporters would agree that their needs will come after these important tasks. According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. Demonstrating an understanding of media needs and operations. Video sharing sites to expand or market a story, and. C. is a failed theory and should not be used by modern public information officers. If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. %%EOF The proliferation of this idea has led many people to wonder How do I prepare for a zombie apocalypse?. (A media pool refers to a group of news-gathering organizations pooling their resources in the collection of news.) In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. Depending on where the media area is, the media representatives will need to be able to connect with their microwave towers or uplink with a satellite. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. 514 0 obj <>/Filter/FlateDecode/ID[<897144EC39D7C94ABD0F71D9C292EE4A><41375C8F366F3C4EA1877AFFBEEAAE0A>]/Index[494 31]/Info 493 0 R/Length 101/Prev 195410/Root 495 0 R/Size 525/Type/XRef/W[1 3 1]>>stream Effective public communication involves collecting, verifying, and disseminating information to your target audiences. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. 1943 0 obj <>/Filter/FlateDecode/ID[<9229C3A5CD7F8A409FF242859AD01E9B>]/Index[1928 28]/Info 1927 0 R/Length 89/Prev 779652/Root 1929 0 R/Size 1956/Type/XRef/W[1 3 1]>>stream Check off the things you would plan to include in your Go Kit and add other items as you see fit. Other zombie origins shown in films include radiation from a destroyed NASA Venus probe (as inNight of the Living Dead), as well as mutations of existing conditions such as prions, mad-cow disease, measles and rabies. When an emergency happens, ICS is implemented. @8'_= J J0 FEMA IS-29: Public Information Officer Awareness Answers. The following table shows what you need to provide for a television story, the advantages of television, and its limitations. To read this blog, go to:http://emergency.cdc.gov/. Message mapping B. Dissemination C. Tracking and documentation D. Media analysis. Ability to hold feature stories and run them when space is available or on specific dates or times of year, Audio (sound clips or telephone interviews), Prerecorded segments lack the break-in option for providing emergency information, Exaggerated nature of local television news. Manages resources including supplies, personnel, and equipment. This course can provide a basic understanding of the PIO function for those new to the position. It also helps identify the target audience for a particular public awareness campaign. This physical site is called the Joint Information Center (JIC), and is the location where: Narrator: When the State of Utah began to accept evacuees from the Gulf States as a result of the devastation from Hurricane Katrina, they implemented a Joint Information Center. Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. The word zombie comes from Haitian and New Orleans voodoo origins. Many times the site of a crisis or disaster may be considered a crime scene and needs to be processed by forensic units. Public Information and Warning . ), John enjoys boating, swimming, and to fish. Please review the IS FAQ's for more information. During an incident, the media wants: At an incident scene, after you have conferred with the Incident Commander to assess the situation, you can begin to manage the situation by making contact with the media. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. NIMS provides a consistent, systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work seamlessly to prevent, protect against, respond to, recover from, and mitigate the effects of incidents, regardless of cause, size, location, or complexity, in order to reduce the loss of life and property and harm to the environment. Once you have identified your goal, write it down! Poor grammar and misspelled words can confuse the audience and hurt your credibility, but the most important goal is to communicate. Make sure the media area is far enough away and/or your workspaces are shielded from prying cameras, microphones, and eyes. In a crisis, getting the right information to the right people at the right time is more important than catching a dangling participle! (Unit 1), Describe the role and functions of the PIO. the feedback has been, you know, we appreciate this. Were people prepared for previous incidents? Emergency Management Institute The heat on the desert floor isnt just a nuisance, its expensive & lethal. While local, tribal, territorial, and State governments may have different laws regarding transparency and open government the general principles are to be: As a PIO, it is important to know the laws that apply in your area because of your role in providing information to the public. When considering whether a goal is attainable, ask yourself: Do I have the skills and resourcesor can I get themto achieve this goal? At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. C. result in the need to conduct follow-up interviews. D. enhance agency credibility. The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. 19. The news release should use the inverted pyramid as illustrated below. Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. Example: Press Release Using Inverted Pyramid Format. The information you provide: In addition to the qualities necessary to be a good PIO, there are skills and knowledge you need to ensure your success. They have access to the officials. Resident/Non-Resident, Trainer Program, etc. Better yet is the number of people who call and request preparedness kits! With passive voice, the subject is thereceiverof the action. Print medianewspapers and magazinesare the first type of mass media developed. Describe how to have a successful relationship with the news media. At the completion of this lesson you should be able to: Key to being an effective PIO in an emergency is the ability to: Lets start by looking at what you need to know about emergency management. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu Admissions Fax: (301) 447-1658, Independent Study Program 0. The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. DECEMBER 2020 INCIDENT COMMAND SYSTEM PUBLIC INFORMATION OFFICER 1 OF 5 FEMA-509-v20170717 . What problems are you having in your community? Click on a program for additional information. The five (5%) segment of the 95/5 concept B. downtime when working an emergency. C. blue sky time but makes no difference in credibility. Email. Learn and respect your media contacts deadlines. A tornado strikes in the Midwest. Examples of JIS configurations are: The previous examples of JIS configurations demonstrate that sometimes a location is needed to facilitate the operation of the JIS. PIOs need to have a thorough understanding of the communities they serve. Tammy Kikuchi: The response was overwhelming. 95% B. Your organization may have other format preferences, such as single-spaced and one-page only. Proactivity occurs during A. wA{)K+Xk80538L``V[mvWS|?9U7 A micro-blog is a type of blog where the message is shorter. Develop and pre-test materials C. Develop an action planD. Describe evolving media tools, including social media, for communication. D. has become ever more complex as the challenge of delivering messages has evolved. A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery? The EMI training program provides PIOs with the opportunity to learn and practice the tasks of gathering, verifying, coordinating, and disseminating public information at all levels of government.. Its not complicated; its very easy for them, which makes for better reporting. 140-character stand-alone micro-blog statements. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. B. describes a writing technique applied to social media content. Public information entails the processes and systems that enable effective communications with various target audiences. Many different social media monitoring tools are available. The role of the public information officer A. is strictly dictated by the National Qualification System position task book. Imagine your living room exploding in flames and your family cut off from the only door down the stairs from your second-floor condominium. Continue to monitor the weather., Example 3:4 Shelters remain open: MassMutual Ctr, 1277 Main St. Springfield; Quarry Hill Comm. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public. The ability for readers to leave comments in an interactive format is an important part of many blogs. They will go other places to get other information (local citizen reactions, sidebar stories, etc.). For example, you can post videos, use social networking sites, and/or create a blog. Contact local, tribal, territorial, and State press associations to obtain media lists. Tammy Kikuchi: I would say it, whatever expense it takes for your Public Information Officers to get the training, spend it. Announce events of interest to your community or share information about an incident. A validation of your key message C. Backgrounders D. Photos, charts, and graphics, 25. It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. Describe how to develop and execute a public awareness campaign. Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. For different audiences, you may need to write different products. Promote government programs and activities B. Communicates with internal and external stakeholders. This process includes: Your goal statement expresses what you hope to achieve through your campaign. At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. Many wikis are open to alteration by the general public without requiring them to register user accounts. (Unit 2), Describe the types of written products used in public information activities. Picture of EMI Campus with Emergenct Mangement Institute sign in foreground and Buildings N and O in the background" title="The campus of FEMA's National Emergency Training Center, located in Emmitsburg, Md., offers a beautiful environment for first responders, emergency managers and educators to learn state-of-the-art disaster management and response. Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. At the completion of this lesson you should be able to: Public Information Officersor PIOsare an important link between the organizations they work for and the communities they serve. In movies, shows, and literature, zombies are often depicted as being created by an infectious virus, which is passed on via bites and contact with bodily fluids. Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. Weve all seen at least one movie about flesh-eating zombies taking over (my personal favorite isResident Evil), but where do zombies come from and why do they love eating brains so much? B. It will keep you focused and is the foundation for evaluating your campaigns success. T;)D2Dt `NY"`~XH@P ` Email is also an ideal tool for communicating within your organization because you generally have access to your colleagues email addresses. Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. In such a scenario zombies would take over entire countries, roaming city streets eating anything living that got in their way. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 They can be seasonallike hurricane preparedness week. Consider your resources and your role in ICS. The table below summarizes what you need to provide for a print story, and identifies the advantages and limitations of print. Construct and deliver an appropriate crisis and emergency risk message. Functions of the Public Information Officer - emilms.fema.gov Unfortunately, these hazardous materials are creating a dangerous situation for all of us. endstream endobj 1929 0 obj <. News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. Keep the subject and verb close together. Time will also impact the shelf-life of your campaign. Remember to treat amateur journalists the same as you would any other journalistwith courtesy and respect. Work within the emergency management system. News releases should adhere to the Associated Press (AP) Stylebook. Please note that the is program now requires a fema sid to be used instead of your ssn. Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS.
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