statistic alerts) please log in with your personal account. Although its not easy for a foreigner to learn the Korean language, this is not a boundary for international fans to learn the Korean language and culture. In the past week, they sawover 24million, more than 14,000 times what's expected. 'They use our culture': the Black creatives and fans holding K-pop Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. These 27 K-Pop Girl Groups Have Massively Different Gender - Koreaboo Bieber saw close to 390,000 mentions in the past week, while he was expected to see right under 100,000. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. account, CJ, says that there is a team of seven people who run the BTS on Billboard! Its unsurprising to fans that a large percentage of concert attendees are females, with BTS concerts having the highest ratio of girls (96.6%) out of the three groups. For example, high-end brands have been working with the K-pop industry in order to reach a younger audience, which is Gen Z. There's an entire Twitter account -- BTS on Billboard! It is expected that the majority of male idol fans are female, and the majority of female idol fans are male. "Popularity of South Korean pop music (K-pop) worldwide in 2021." The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. According to this list, Brave Girls had the most male fans buying their album at 88.7%,and STAYC had the most females buying their albums at 76.9%. But there are two acts, both K-pop, who leave the rest in the dust. Remember that Korea is still conservative and for a Korean guy to stan a guy group would be considered strange by his peers. Most fans really are early teens or in the 20s range. How old are K-pop fans? Among the metrics measured at Next Big Sound is engagement performance -- in other words, how many times fans are interacting with an artist's account (via Twitter mentions, Instagram likes, etc.) (2022). Learn more about how Statista can support your business. Even some of the biggest fanbases --Taylor Swift, Beyoncand Justin Bieber --are relatively "normal." Various kinds of merch can be found in the form of light sticks to an album. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. Discovery Regional Sports Networks May File For Chapter 7 Bankruptcy, Accused And Poker Face Forging New - And Old - Broadcast TV Path, Fox News Host Says Network Wont Let Him Cover Dominion Lawsuit. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. BTS's Jin updates his Instagram for the first time in 2023! The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. Statista. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. MAMAMOO MAMAMOO had a majority female fanbase in album sales, with 75.2% female and 24.8% male. You need a Statista Account for unlimited access. JavaScript is disabled. So how do they do it? Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. 4. aespa In the past week, they sawover 24million, more than 14,000 times what's expected. Visuals Visuals Visuals. Other East Asian countries have a somewhat misleading representation within this data. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. Recently, SEVENTEEN was met with an shockingly provocativerequest during their tour in Australia. Here for the Music. ), BTS poses in the press room at the American Music Awards at the Microsoft Theater on Sunday, Nov. [+] 19, 2017, in Los Angeles. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. (It's no coincidence that Exo and BTS were the twofanbases who most frequently took out ads in Times Square.). After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. Korean Foundation for International Cultural Exchange. Currently, you are using a shared account. The country has no comprehensive anti-discrimination laws to protect LGBTQ South Koreans, and. A Medium publication sharing concepts, ideas and codes. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. In the K-Pop industry, merch is as important as the music itself. Beyonc performed better, seeing almost three times as many weekly mentions as other artists with similar reach. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. can someone list what groups on the list? K-pop popularity in the U.S. 2019 Published by Statista Research Department , Feb 28, 2022 According to a survey conducted in the United States in 2019, around 29.4 percent of respondents. STAYC STAYC had a majority female fanbase in album sales, with 76.9% female and 23.1% male. Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. Get full access to all features within our Business Solutions. "BTS always seem to do better and better after each comeback, especially on the charts. Benarkah Fans KPop Terbesar ada di Indonesia? - KOMPAS.com They have no real life knowledge so they just believe and go hard for anything. As a Premium user you get access to the detailed source references and background information about this statistic. These trends are unsurprising for several reasons. Interestingly, almost 10% of EXOs concert audience are 30-39 years old, three times the statistic of both SEVENTEENs and BTSs respective 30 year age group concert audiences. Korean Foundation for International Cultural Exchange. BTS and Exo overperform on Twitter more significantly than any other artists, according to data from [+] Next Big Sound. 10.14.20. So, whats the most favorite K-pop group based on this survey? K-Pop's recognition of Black Lives Matter - The Washington Post In Korea, there is no boy group that has more male fans than female fans as most Korean men would not stan boy groups as its considered strange. Available: https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/, Popularity of South Korean pop music (K-pop) worldwide in 2021, Available to download in PNG, PDF, XLS format, Music industry sales revenue South Korea 2014-2020, Reasons for K-pop popularity worldwide 2021, Favorite South Korean singers and groups worldwide 2021, Popular music genres South Korea 2021, by country, Monthly spending on K-pop worldwide 2018-2021, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, K-pop female artist album sales share in South Korea 2022, Sales revenue of HYBE's main subsidiaries 2021, by subsidiary, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, K-pop male artist album sales share South Korea 2022, Leading boy group/band digital singles on the Circle Digital Chart South Korea 2022, Number of songwriting credits in South Korea 2013-2022, by BTS member, Most followed K-pop artists on Instagram South Korea 2022, by follower count, Most followed K-pop artists on Twitter South Korea 2023, by follower count, Main K-pop artists on TikTok in South Korea 2022, by followers, Most followed K-pop artists on Spotify South Korea 2022, by follower count, Most followed K-pop artists on YouTube South Korea 2022, by subscriber count, Amount of Billboard Music Award nominations and wins by BTS in South Korea 2017-2022, Number of American Music Awards wins by BTS 2018-2022, Number of MTV Video Music Awards wins by BTS in South Korea 2019-2022, Number of Melon Music Awards wins by BTS in South Korea 2013-2021, Number of Golden Disc Awards wins by BTS in South Korea 2014-2022, Gaon Music Chart Award wins by BTS in South Korea 2013-2021, Number of Korean Music Awards wins by BTS in South Korea 2018-2022, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Malaysia 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in South Africa 2017, Popularity K-pop genres in Indonesia 2017, Opinions on accessibility of K-pop contents in the UK 2017, Reasons for K-pop popularity in Taiwan 2017, Cafe industry and coffee drinkers in South Korea, Find your information in our database containing over 20,000 reports, K-pop entertainment company with the highest sales revenue. K-pop fans deploy their networks and social media clout to consistently raise awareness of charitable causes, sharing resources across the globe to make the world a better place. On the other hand, theres no significant difference between those who listen to K-pop for 24 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. Top Asian Cities for K-Pop When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. You can only download this statistic as a Premium user. Above is a general representation of how the hundreds of thousands of artists on Next Big Sound fall in engagement vs. reach. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEEN's concert audience is comprised of teenagers (aged 10-19), similar to BTS's 67.8% of teenage concert goers. You can only download this statistic as a Premium user. (2020). [Online]. BTS always seem to do better and better after each comeback, especially on the charts. A K-pop stan is simply an enthusiastic and active fan of Korean pop music (stan means ardent fan)often you'll see them on Twitter with their picture changed to one of their heroes. Fans waited in line for days to see . It's easy! Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEENs concert audience is comprised of teenagers (aged 10-19), similar to BTSs 67.8% of teenage concert goers. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. However, the popularity of the kpop genre is that as been spreading across the nation. Business opportunities soon followed. Netizens commented, "Oh wow, I didn't know STAYC was popular with females," "STAYC is unexpected," "I thought Kep1er would have more male fans, but I guess not," "I didn't know Cherry Bullet had a majority of fans be males, lol," "There are so many unexpected female idols who have more female fans than male fans," "I thought MAMAMOO would have the most number of female fans," "and "This is a cool list. K-pop is a genre of South Korean popular music. The top two percentage figures show the gender demographics while the two digit figures on the very bottom represent the age demographics. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. Profit from the additional features of your individual account. Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols. I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. 10 Mind-Blowing BTS Facts and Statistics | Brandwatch (Fans voted by tweeting the hashtag #BTSBBMAs. How BTS ARMY raised $1 million for Black Lives Matter Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre that's increasingly popular worldwide. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. February 14, 2022. This narrative has found traction partly because it plays against stereotypes: K-pop fandom is often dismissed as a monolithic . Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. Finally, audiences who are 55 years old and above make up 2% of site traffic. Kpop Group Gender Balance Question : r/kpophelp - reddit ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} K-pop stans took on Trump in Tulsa, now they're after the White House These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pop's preferred demographics. 's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. February 25, 2020. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. [Price List], 5 Steps For Sending The Perfect Demo Submission. The BTS ARMY is one of many K-pop fanbases who drop big bucksto take out ads in Times Square. We believe this is something, AT&T SportsNet, Another Regional Sports Network, Could Be Declaring Bankruptcy This Month, Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. You can find all of the codes I used in this project here. Please create an employee account to be able to mark statistics as favorites. BLACKPINK STATS (I/A) on Twitter The industrys significant growth also leads to the significant growth of a number of fans all around the world. Spanish tracks and collaborated with local artists. You need at least a Starter Account to use this feature. In addition, K-Pop's openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. Here, Im using Python as the programming language. We also offer combined rates with MusicThinkTank. Tamur Yusifzai is Chartmetric's Product Manager, and he loves the space where tech and music collide. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. Use Ask Statista Research Service, people who experienced South Korean cultural contents, Original question: allkpop is a registered trademark of 6Theory Media, LLC. "Popularity of South Korean pop music (K-pop) in the United States in 2019." From new album releases to concert coverage, our site has it all. BTS Universe Story BTS Universe Story is a free-to-play simulation game focused on the world-renowned Kpop band BTS. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). (Normal here means they fall between the two red outer lines in the graph above.) In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. Success! (Photo by Jordan Strauss/Invision/AP). In, Korean Foundation for International Cultural Exchange. The ideal entry-level account for individual users. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. In Korea, Kpop (both male and female groups) are largely made up of female fans. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. As for the occupation, most of them are students followed by nurses or caregivers. How Many Spotify Streams Are Necessary To Live Above The Poverty Line? Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent) Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. Excited fans at KCON 2017 at LA Convention Center (Photo by Greg Doherty/Getty Images). 28 Feb 2023 06:29:24 ?Click to watch my newest video!https://www.youtube.com/. A Deeper Look at Why BTS Has Thrived in America - Vulture Another, BTS Views, is dedicated to tracking their YouTube views, while BTS VotingTeamis all about hashtag-driven voting. What Kind of K-pop Fan Are You? (Updated!) - Kpop Profiles That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre thats increasingly popular worldwide. While Bieber andBeyoncboth significantly outperformed other artists with similar reach, there are a small number of artists whoare wayout of this range, who massively, epicallyoutpace other artists in their reach neighborhood. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. K-Pop Activism and U.S. Politics, Explained - Vulture EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). Imagine telling (for example) a Metallica fan, or any other fans of artists with older fan demographics that they're too old, you'd seem otherworldly, they'd laugh in your face. Who likes BTS? A survey of 400,000 fans around the world - koreatimes The fangirl:fanboy ratio at girl groups' fansigns: BLACKPINK, Red The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. For an artist with Exo's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Five Kpop Games You Can Download & Play on PC for Free In the camp world of K-pop, it's hard for stars to be gay | CNN However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. What do you want to do? However, Africa is completely ignored in the discussion. In, Korean Foundation for International Cultural Exchange. Register in seconds and access exclusive features. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. Fans recently crowdfunded around 3 million baht (around $95,000) to . We believe this is somethingthat should be reflected on the charts.". Recognizing passionate fans translated into huge amounts of digital traffic, Western media were eager to capitalize on it; idol groups now appear regularly across mainstream media like Rolling. #KpopTwitter reaches new heights with 7.8 billion global Tweets To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. Red Velvet Mamamoo Instiz TWICE Instiz BLACKPINK Instiz GFriend Instiz Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Incredibly K-Popular - A geographical breakdown of K-Pop fans Register in seconds and access exclusive features. -- devoted to helping BTS "spread their wings & fly on the Billboard Charts." Tamur Yusifzai is Chartmetrics Product Manager, and he loves the space where tech and music collide. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. In addition, regardless of the fans demographic such as religion . Business opportunities soon followed. Over the past two months, Swift averaged around 91,000 Twitter mentions per week. Top North and South American Cities for K-Pop. Audiences who are 45-54 years old make up 7% of traffic to the site. This is all to say that K-pop fans like the BTS Army are aware of anotable shift in charts in the streaming age:The more data savvy and proactive your fans are, the more power they have to impact charts. While about half (48%) are relatively new fans (3 years or under), a sizable number of respondents (32%) are quite experienced fans as seen in Figure 7. K-pop fandoms have made headlines for internal challenges of their own to overcome too, including instances of anti-Blackness and widely-discussed cultural appropriation by idols, which have. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. Philippines has 3rd highest number of K-pop fans in the world - RAPPLER You can also find the Tableau Public visualization dashboard I've created to support this article. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. If you are an admin, please authenticate by logging in again. Many agree that an idol group will have a higher chance of success of their fangirl ratio is exceptionally high.