Or, in the words of 10x Rule guru Grant Cardone, Everyone is a salesperson, even doctors.. Check out our full post on prospecting on Facebook! When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. Sphere of Influence. It could even be that they are having some work done on their house and need some recommendations. How to Create a Real Estate Sphere of Influence List You can use variations of this, but the most important thing you can do is to be authentic. A good CRM must have an IDX feed to your local MLS. You may think that you are so busy that you will never have time to go to another networking event. Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. You are in communication again, and if you continue to stay in contact with them going forward, you will grow your sphere of influence. I think I would prefer that over an e-mail. Its not only great for drumming up referrals and staying top of mind, its also awesome for your personal life. Take our customer, Justin Seeby for example. I've been trying to decide what to do with it - I thought of mailing the newspaper article out to my 2010 clients with a note thanking them for helping me achieve this goal. Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. Are you sure you want to report this blog entry as spam? Constant Contact and Emma are two good examples. Didja' See Me on the News (or in the paper)? If you use your agent website for your Listing E-Alerts, you can use. Put yourself in your contacts shoes. You may be under the impression that phone calls are an annoyance. I like this example Jennifer. Im so glad we got it and Im thrilled with the aggressive negotiation we achieved on that, saving you even more money., Ring your bell on that sale because you worked hard on it. Some of it is super-scripted and sleazy, and some of it is just plain outdated. Today we are going to give you a few of our best real estate email templates for Listing E-Alerts. Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. Real estate prospecting lettersletters agents send to buyers, FSBO, FRBO and Expired listing homeownersare still one of the best ways to generate leads in 2022. Things are uncertain right now, and in many ways we have been forcibly disconnected. (By the way that easy out at the end of the message can actually be a powerful tool to make people feel more comfortableand more likely to respond!). Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. Its very simple. Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. Watch the video now. Real Estate Sphere of Influence Tips: How to Get Listings - Authorify 5 Simple Scripts For Reconnecting With Your Sphere - Inman Send out mailers to your sphere, or use a specialized advertising tool, like Adwerx to increase your online visibility with this particular group. Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! (MAKE SURE your contact deets are in your profile!). Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. Real Estate Newsletter Ideas (Free Templates) - ZPA Resources Real Estate Sphere of Influence - Etsy Out of 30+ agents in my office, I was one of only 9 to receive this honor! D. Verye good information here for all. You may get another referral in the future, growing your sphere of influence. Script #1 - Recent Clients & Professional Connections, I hope all is well! Still not sure how to write it? This helps you get rid of any old contact information that is either incorrect or no longer in use. So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. There are disadvantages to this traditional use of Listing E-Alerts. And who doesnt love a bottle of wine or box of chocolates? There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. As a rookie real estate agent, sell your sphere of influence on how you Here at Icenhower Coaching and Consulting, our coaches are telling our clients to shift. All it means is the people who know and like you. That said, the fact of the matter is that our SOI is where its at. Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). WOW. At least if you sold them a house, you will for sure have their mailing address! The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. By reaching out and sending gifts you generate a raving fan rather than just another number in your database. Working your real estate sphere of influence takes far more time than money, at least in the beginning. Thanks for shring this Yah-me. Pro Tip for Facebook: Create a separate SOI list for your Facebook friends who are extra active in the community and set your notifications so you can engage with them frequently. SOI. Disclaimer: ActiveRain, Inc. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. We focused on and marketed to the people we knewthe mets in our database and it was amazing the volume of transactions we started doing right out of the gate! It is so easy to get caught up in the bright and shiny and different methods of lead generation. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. Thats what marketing is supposed to do it helps sort out who is interested and who isnt. You might be surprised to find out that For Sale By Owners (FSBOs) are a great source of leads that you can use to grow your real estate business. If you are diligent in getting information together in your database, you also collected mailing addresses of some of these people. You are NOT trying to sell them anything right now, you are just trying to re-engage them and reconnect after some time. Featured at one of my favorite groups at AR short simple and to the point not to mention very different. are great for staying top-of-mind. Take a breath. Email: Support@MasterGrabber.com, Beatty Carmichael | All Rights Reserved, Press Submit ONE time and wait for the next page to appear (it takes 20-25 seconds), Beatty is a Christian businessman and consumer marketing expert. Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. Dont hesitate to put this to work for you. That's the only way you will be able to contact your SOI members 100 times a year. If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. Send out a simple four by six postcard. Offer something of value. Phone: 205-263-9600 Reach out to some of your past clients from the last two or three years, depending on how much business you do. You may be hesitant to call them because you havent called them in so long. But, I thought, no better time than right now. Your first thought might be My sphere of influence? Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. I just want to check in with you and see how youre doing.. This is an important lead generation tool in the real estate industry that can help you add that personal touch. It's good to hear how to get it done right. This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. Maybe you have one of your latest videos on your blog on the front, or maybe its an offer that you can do a free consultation. Friends and acquaintances from any social groups such as Neighborhood Association, Rotary, PTA, etc. Ill be happy to do the research and get back to you quickly. This is actually not going to be helpful because you are not going to remember anything beyond what is on those cards. Good stuff, Jennifer. Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. Excellent letter, of course, Marte! Either way staying top of mind with your list is important. It is important for you to stay connected with your real estate clients. No matter who you are or where youre from, if youve ever interacted with another human being, you HAVE a sphere of influence. Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent.